THE PROGRAM NYC OPENING NIGHT
After long awaited anticipation, The Program NYC opened its doors with a bang on Tuesday, September 2nd, 2025 for 500 invited guests at its flagship location at Greenpoint, Brooklyn. Joining the founders at the podium for the ceremonial ribbon cutting were current & former NBA/WNBA greats Carmelo Anthony, Chris Mullin, Miles “Deuce” McBride & Epiphanny Prince. Following the ceremony, The Program hosted Boys & Girls High-School All-Star games, showcasing many of the top high school prospects, locally & nationally.
NYC Youth Basketball Lives Here.
Participants of the games included rising stars such as Dylan Mingo (ESPN #9, Class of 2026), Moussa Kamissoko (ESPN #8, Class of 2027), Anderson Diaz (ESPN #25, Class of 2027), Jordyn Jackson (ESPN #7, Class of 2026) & many others.
Media coverage generated at the event included the NBA, NBA Rising Stars, Overtime, FOX 5, Pix 11 & a number of additional media outlets.
ATTENDEES
RANKED PLAYERS
DIGITAL REACH
INVOLVEMENT
EVENT LOGISTICS
Liaised with The Program NYC on production, guest list, team management, video board assets & other graphics.
EVENT PRODUCTION
Oversaw all day of logistics, load in/load out, vendors, staff, content team, event program, & sponsorship deliverables,
INFLUENCER INTEGRATION
Sourced talent, produced & directed the halftime ‘Own The Arc’ Influencer 3-Point Contest.
EVENT SPONSORS
PHOTO GALLERY
