Hurdles for hope gala
The Michael Ann & Saquon Barkley Hope Foundation elevated its mission in a major way this year with their Inaugural Hurdles for Hope Gala. The premium, black-tie event took place on November 1st, 2025 at the iconic Philadelphia Museum of Art. It was created to unite sports, culture, and community to raise funds and create meaningful impact across the Northeast.
A night going over the top for the next generation.
Launched in 2020, the MASB Foundation is dedicated to helping underserved youth and families achieve success in academics and athletics, rooted in the Barkley family’s own lived experience and commitment to giving back. The money raised at the Gala is going toward educational and athletic programs, community Initiatives such as holiday drives, school supply giveaways, and athletic equipment as well as scholarships and grants.
ATTENDEES
MONEY RAISED
DIGITAL REACH
INVOLVEMENT
PR & MEDIA
Assisted in the development of a social strategy to enhance brand & event awareness across the Northeast.
CREATIVE EXECTION
Created the event logo, event branding, sponsorship deck, social graphics, & video board graphics.
OPERATIONS
Liaised with the Foundation, venue, vendors, staff, catering, and sponsors to ensure seamless prep & execution.
EVENT PRODUCTION
Oversaw all day of logistics, load in/load out, vendors, staff, content team, event program, & sponsorship deliverables,
PROGRAM
Produced & directed the event program including multiple performances, guest speakers, a live auction, & fireside chat.
BRAND DEVELOPMENT
Built a suite of cohesive graphics & assets to align the mission through an intentional social marketing plan.
