FASHION LABS: SUPER BOWL
ISO’s Fashion Lab Super Bowl Week experience brought together San Francisco 49ers’s first round draft pick Mykel Williams, fashion designers SHOE & OSSO, and youth from the Academy of Design.
Where game day meets runway.
This two-part Super Bowl Week activation spotlights youth creativity through culture-driven fashion and content. Ahead of the event, local youth designers competed in a T-shirt design contest, with the winning design produced as the official event tee. On-site, finalists showcased their game-day–inspired “Tunnel Fits” to a live judging panel of NFL talent and professional designers, culminating in a winning look reveal.
YOUTH DESIGNERS
COMPETITIONS
DIGITAL REACH
INVOLVEMENT
CREATIVE EXECUTION
Created the event logo, event branding, sponsorship deck, social graphics, & video board graphics.
OPERATIONS
Liaised with the School of Design, Designers, staff, & talent’s agency to ensure seamless prep & execution.
TALENT MANAGEMENT
Oversaw all day of logistics, load in/load out, vendors, staff, content team, event program, & sponsorship deliverables,
PROGRAM
Produced & directed the event program including Q&A, guest speakers, & design showcases..
TALENT ACQUISITION
Strategically sourcing, attracting, & securing top-tier talent with local roots & an interest in fashion.
